White label cosmetics, under your brand

Proven formulas, natural or organic, personalised with your identity and your packaging. The fastest way to test a market or extend a range, without starting from scratch.

  • Fast time to market
  • Made in France
  • Compliant & notified
  • Natural & organic
Jar of skincare ready to be personalised, formulated at the laboratory
01When to choose it

The right time for white label

Custom development takes time. When you want to test an idea, fill shelf space quickly or extend a range without reinventing everything, white label is the answer: you start from formulas that are already proven and put your energy into your brand and your sales.

  • You want to launch quickly
  • You are testing a market before investing
  • You are extending an existing range
  • You want a controlled starting budget
02Our answer

Your brand, our ready-made formulas

At the lab in Marans
  1. 01

    Formula catalogue

    Proven bases by family: face, body, hair, hygiene, solid formats.

  2. 02

    Personalisation

    Fragrance, colour, packaging and labelling shaped by your identity and your story.

  3. 03

    Compliance included

    PIF, CPNP notification and claims review: you sell with complete peace of mind.

  4. 04

    Production in France

    Manufacturing and filling made in France, from small runs to volume.

03Le catalogue

Our catalogue

Proven bases, natural or organic, ready to take on your brand. Everything you need to build your range, from skincare to solids. Hygiene and solid formats complete the range: bases available, detailed references on request.

  • Hyaluronic acid hydrating serum
  • Anti-ageing day cream
  • Regenerating night cream
  • Gentle cleansing gel
  • Organic micellar water
  • Hydrating body milk
  • Relaxing massage oil
  • Repairing body balm
  • Gentle body scrub
  • Natural deodorant
  • Gentle shampoo for all hair types
  • Stimulating conditioner
  • Nourishing hair mask
  • Repairing hair oil
  • Organic solid shampoo

See our personalisation options

04Your identity

Our personalisation options

Create a distinctive identity while starting from formulas that are already proven: packaging, labels, branding and options. Unfold each panel for the details.

Packaging & containers

  • Premium containers (glass, recycled plastic, airless)
  • Labels in your brand's colours
  • Logo printing & branding
  • Personalised vials and gift boxes

Formula adjustments

  • Fragrance modification
  • Colour adjustment
  • Texture adaptation
  • Addition of complementary actives

Included services

  • Complete PIF & CPNP notification
  • Product technical file
  • Usage guidance sheets
  • Marketing support & sales arguments

Available options

  • Samples & testers
  • Gift sets & discovery kits
  • Travel sizes & miniatures
  • Seasonal limited editions
White label is not a low-cost shortcut: these are our proven formulas, held to the same standards, to get you to market faster.
Julien R., co-founder
05How it works

Your launch, step by step

  1. Fast

    Choosing the formulas

    Together we select the bases suited to your positioning and your audience.

  2. Light customisation

    Personalisation

    Fragrance, shade, packaging, label: your identity takes shape on the product.

  3. Regulatory framework

    Compliance

    PIF, notification and claims review for a smooth market launch.

  4. On schedule

    Production & delivery

    Manufacturing, filling, quality control and delivery of your products.

06What is included

What you get

  • Access to our base formulas
  • Fragrance & colour personalisation
  • Packaging & labelling guidance
  • The Product Information File (PIF)
  • CPNP notification
  • Claims review
  • Manufacturing in France
  • Quality control on every batch
MOQ, lead times and budget: your questions

What is the production lead time?

4 to 6 weeks.

What is the minimum order quantity?

From 500 units per reference.

What budget?

On quotation, with prices decreasing as volumes grow.

White label does not mean lowering the bar. Tell us about your project and together we will set the right level of personalisation.

Get my quote
07Why us

Our standards in white label

500minimum units per reference
100%made in France
4-6 wksfrom formula selection to delivery
5 familiesface, body, hair, hygiene, solids
08Your questions

Frequently asked questions

How is this different from custom formulation?

With white label, you start from proven formulas and personalise them. With custom development, we create an exclusive formula for you. White label is faster and more accessible when you are starting out.

Can I personalise the products?

Yes: fragrance, colour, packaging and labelling. The product carries your identity, even though the base is shared.

Are the products compliant?

Yes. PIF, CPNP notification and claims review are included: you sell legally on the European market.

Can I move to custom formulation later?

Of course. Many brands start with white label, validate their market, then develop exclusive formulas with us.

Are the formulas natural and organic?

Yes, our bases come in natural and organic versions, in the same spirit as our custom formulation.

To go further